The Brothers Goldberg

[Azaziel]

The Brothers Goldberg
>
> The four Goldberg brothers, Lowell, Norman, Hiram, and Max, invented and
> developed
> the first automobile air-conditioner.
>
> On July 17, 1946, the temperature in Detroit was 97 degrees. The four
> brothers walked
> into old man Henry Ford's office and sweet-talked his secretary into
> telling
> him that four
> gentlemen were there with the most exciting innovation in the auto
> industry
> since the electric starter.
>
> Henry was curious and invited them into his office. They refused and
> instead
> asked that
> he come out to the parking lot to their car. They persuaded him to get
> into
> the car, which
> was about 130 degrees, turned on the air conditioner, and cooled the car
> off
> immediately.
>
> The old man got very excited and invited them back to the office, where he
> offered them
> $3 million for the patent. The brothers refused, saying they would settle
> for $2 million,
> but they wanted the recognition by having a label, 'The Goldberg
> Air-Conditioner,' on
> the dashboard of each car in which it was installed.
>
> Now old man Ford was more than just a little anti-Semitic, and there was
> no
> way he was
> going to put the Goldberg's name on two million Fords.
>
> They haggled back and forth for about two hours, and finally agreed on $4
> million and
> that just their first names would be shown.
>
> And so to this day, all Ford air conditioners show Lo, Norm, Hi, and Max
> on
> the controls.
>
> So, now you know...
>
>
> P.S. Don't lose your sense of humor during these challenging times.